Version 2.0 · Last updated 2026-03-31
Brand Story
Who we are, what we stand for, and where we're going.
Our Mission
To deliver independent, rigorous analysis at the intersection of global economics and geopolitics, empowering decision-makers with the insights needed to navigate an increasingly complex and interconnected world.
Our Vision
A world where informed analysis illuminates the path forward, where leaders understand the economic and geopolitical forces shaping our future, and where evidence-based insights drive better decisions for a more stable and prosperous global society.
Core Values
Analytical Rigor
We employ data-driven methodologies and rigorous research to deliver accurate, evidence-based insights.
Global Perspective
Our analysis transcends borders, connecting economic trends with geopolitical realities worldwide.
Independence
We maintain objectivity and intellectual honesty, free from political or commercial bias.
Forward-Thinking
We anticipate emerging trends and challenges to help leaders navigate an uncertain future.
Brand Personality
Authoritative
We speak with expertise backed by rigorous research
Objective
Politically neutral and intellectually honest in all assessments
Insightful
We reveal connections others miss and anticipate what's next
Accessible
Complex ideas presented with clarity for diverse audiences
Logo System
Our logo is the cornerstone of our visual identity. Use it consistently to build recognition.
Logo Variations
Icon Logo
Use for app icons, favicons, and small formats
Horizontal Logo
Primary logo with Tavangarx wordmark
Vertical Logo
Full name logo for formal applications
Icon on Dark
Icon logo on dark backgrounds
Horizontal on Brand
Wordmark on brand-colored backgrounds
Vertical on Dark
Full name logo on dark backgrounds
Download Logo Assets
SVG format for all logo variations
Usage Guidelines
Icon Logo
Perfect for compact spaces where the brand is already established.
- App icons & favicons
- Social media profile pictures
- Small badges and watermarks
Horizontal Logo
The primary logo for most brand applications.
- Website headers & navigation
- Marketing materials
- Digital and print collateral
Vertical Logo
Use when vertical space is preferable or for formal applications.
- Business cards
- Letterheads & official documents
- Vertical banner formats
Incorrect Usage
Don't Stretch
Never distort proportions
Don't Rotate
Always keep upright
Don't Add Effects
No shadows or glows
Don't Change Colors
Use approved variations only
Minimum Sizes
| Variant | Digital | |
|---|---|---|
| Icon | 48px × 48px minimum | 15mm × 15mm minimum |
| Horizontal | 180px width min | 50mm width minimum |
| Vertical | 120px width min | 35mm width minimum |
Color System
Our color palette conveys trust, authority, and analytical precision.
Primary Colors
Core brand colors that define our visual identity and should dominate all brand materials.
Universal Colors
Foundational neutral colors for text, backgrounds, and supporting UI elements.
Color Specifications
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Deep Ocean | #1E518C | RGB(30, 81, 140) | CMYK(79, 42, 0, 45) | PMS 7686 C |
| Ocean Blue | #007EA7 | RGB(0, 126, 167) | CMYK(100, 25, 0, 35) | PMS 7468 C |
| Sky Blue | #80CED7 | RGB(128, 206, 215) | CMYK(40, 4, 0, 16) | PMS 636 C |
| Light Sky | #9AD1D4 | RGB(154, 209, 212) | CMYK(27, 1, 0, 17) | PMS 317 C |
| Carbon Black | #1A1A1A | RGB(26, 26, 26) | CMYK(0, 0, 0, 90) | PMS Black 6 C |
| Cloud White | #F0F0F0 | RGB(240, 240, 240) | CMYK(0, 0, 0, 6) | PMS Cool Gray 1 C |
| Medium Gray | #919191 | RGB(145, 145, 145) | CMYK(0, 0, 0, 43) | PMS Cool Gray 7 C |
| Pure White | #FFFFFF | RGB(255, 255, 255) | CMYK(0, 0, 0, 0) | White |
Dark Mode
Our brand adapts to dark interfaces while preserving identity and readability.
Light Mode
Default brand presentation on light surfaces
Dark Mode
Adapted palette for low-light environments
| Element | Light Mode | Dark Mode | Notes |
|---|---|---|---|
| Primary Brand Color | Deep Ocean (#1E518C) | Sky Blue (#80CED7) | Lighter shade ensures readability on dark backgrounds |
| Body Text | Carbon Black (#1A1A1A) | Cloud White (#F0F0F0) | Inverted for dark surfaces |
| Card Backgrounds | Pure White (#FFFFFF) | Dark Gray (#1F2937) | Subtle elevation via lighter dark tones |
| Borders & Dividers | Light Gray (#E5E7EB) | Dark Border (#374151) | Reduced contrast for comfortable dark UI |
| Logo | Deep Ocean (#1E518C) | Foreground (inherits) | Logo adapts via currentColor for theme compatibility |
Key principle: Dark mode is not simply inverted colors. Each value is intentionally selected to maintain brand recognition, ensure WCAG contrast compliance, and reduce eye strain in low-light environments. Use CSS prefers-color-scheme or our theme toggle to adapt automatically.
Typography
Typography establishes hierarchy, readability, and brand recognition.
Primary Typeface
Roboto is our default typeface across all brand touchpoints. It provides excellent readability at all sizes and supports a wide range of weights for clear hierarchy.
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Type Scale
Display Large
Hero headlines, major campaign headers
72px / 4.5rem
Weight: 700 (Bold) · Line: 1.1
Tracking: -0.02em
Display Medium
Page titles, section heroes
56px / 3.5rem
Weight: 700 (Bold) · Line: 1.15
Tracking: -0.015em
Heading 1
Main headings, article titles
48px / 3rem
Weight: 500 (Medium) · Line: 1.2
Tracking: -0.01em
Heading 2
Subsection headings
36px / 2.25rem
Weight: 500 (Medium) · Line: 1.25
Tracking: -0.005em
Heading 3
Card titles, component headers
24px / 1.5rem
Weight: 500 (Medium) · Line: 1.35
Body Large
Lead paragraphs, important descriptions
18px / 1.125rem
Weight: 400 (Regular) · Line: 1.6
Body Regular
Standard body text, paragraphs
16px / 1rem
Weight: 400 (Regular) · Line: 1.6
Body Small
Secondary information, captions
14px / 0.875rem
Weight: 400 (Regular) · Line: 1.5
Label
Form labels, tags, metadata
14px / 0.875rem
Weight: 500 (Medium) · Line: 1.4
Tracking: 0.01em
Caption
Fine print, image captions, helper text
12px / 0.75rem
Weight: 400 (Regular) · Line: 1.4
Tracking: 0.01em
Photography & Imagery
Photography should feel authentic, global, and aligned with our analytical perspective.
Photography Style
Natural & Authentic
Capture genuine moments with natural lighting and real scenarios
Overly Staged
Avoid inauthentic corporate stock photo aesthetics
Composition Guidelines
Rule of Thirds
Position key elements along grid intersections for balanced composition
Negative Space
Use generous whitespace to create breathing room and focus
Depth of Field
Subtle blur or layering to create visual hierarchy and depth
Image Treatments
Gradient Overlay
Apply subtle brand gradient for hero sections
Duotone Effect
Dark duotone for editorial content
Iconography
Icons supplement text to improve scannability and visual communication.
Icon Specifications
2px
Stroke Width
2px
Corner Radius
24×24px
Grid Size
2px
Padding
Core Icon Set
globe
barChart
arrowUp
arrowDown
dollar
mapPin
users
building
file
newspaper
shield
target
smartphone
alert
checkCircle
Usage Principles
Consistency
- Use Lucide icons throughout. Never mix icon families
- Maintain 2px stroke width and 24×24px grid at base size
- Pair icons with descriptive text. Never rely on icons alone
- Use
currentColorfor theme-adaptive coloring
Brand Voice
How we communicate reflects our values: authoritative yet accessible, precise yet clear.
Messaging Pillars
Clarity Through Complexity
We distill intricate global dynamics into actionable intelligence.
"Where economics meets geopolitics"
"Clear insights for an uncertain world"
Evidence-Based Authority
Our recommendations are grounded in rigorous data and proven methodology.
"Research that moves markets"
"Analysis you can trust"
Strategic Foresight
We help leaders anticipate trends before they become headlines.
"See what's coming next"
"Tomorrow's risks, today's preparation"
Writing Style
Use active voice
Do
We designed this feature for you
Don't
This feature was designed by us
Be concise and clear
Do
Start your free membership today
Don't
Begin the process of initiating your complimentary membership period
Lead with benefits
Do
Save 10 hours per week with automation
Don't
Our automation feature is very advanced
Grid & Spacing
A consistent spatial system ensures visual harmony across all touchpoints.
Grid System
12-Column Grid
Gutter: 24px
Breakpoints
Spacing Scale
Motion Guidelines
Animation should be purposeful, subtle, and enhance the user experience, not distract from it.
Micro-interactions
Button hovers, focus states, toggles
Use: All interactive UI elements
Duration: 150ms
Easing: ease-out
Transitions
Page transitions, panel slides, content reveals
Use: Navigation and layout changes
Duration: 200ms
Easing: cubic-bezier(0, 0, 0.2, 1)
Entrances
Elements entering the viewport, modals opening
Use: Content appearing on scroll or action
Duration: 300ms
Easing: cubic-bezier(0, 0, 0.2, 1)
Complex Sequences
Multi-step animations, orchestrated reveals
Use: Hero sections, onboarding flows
Duration: 400 to 600ms
Easing: cubic-bezier(0.4, 0, 0.2, 1)
Principles
- Purposeful: Every animation should serve a functional purpose: guiding focus, confirming actions, or providing spatial context.
- Consistent: Use the documented duration and easing values. Never introduce custom timing without design review.
- Respectful: Honor
prefers-reduced-motionand disable non-essential animations when the user requests it.
Accessibility
Inclusive design is fundamental to our brand. We target WCAG 2.1 AA compliance at minimum.
Core Standards
Color Contrast
Minimum 4.5:1 ratio for text
Focus States
Visible keyboard navigation
Alt Text
Descriptive image alternatives
Accessible Color Combinations
All brand color pairings must meet WCAG 2.1 AA contrast requirements (minimum 4.5:1 for normal text).
Deep Ocean + White
Ocean Blue + White
Cloud White + Carbon Black
Inclusive Design Principles
Perceivable
Information must be presentable in ways users can perceive
Operable
Interface components must be operable by all users
Understandable
Information and operation must be understandable
Robust
Content must work with current and future technologies
Digital Guidelines
Specifications for digital brand assets across web, social media, and mobile platforms.
Social Media
Platform-specific dimensions
- Profile: 400×400px
- Cover: 1200×630px
- Story: 1080×1920px
- Post: 1080×1080px
Web Assets
Digital touchpoints
- Favicon: 32×32px
- Apple Touch: 180×180px
- OG Image: 1200×630px
- Email: 600px wide
Mobile App
App store specifications
- iOS Icon: 1024×1024px
- Android: 512×512px
- Splash: 2048×2732px
- Banner: 1280×720px
Print Specifications
Guidelines for applying our brand identity to print materials.
Business Cards
3.5″ × 2″ (89mm × 51mm)
- Resolution: 300 DPI minimum
- Color Mode: CMYK
- Bleed: 0.125″ (3mm)
- Safe Area: 0.25″ (6mm) from edge
Letterhead
8.5″ × 11″ (A4)
- Resolution: 300 DPI
- Color Mode: CMYK
- Logo: Top left or center
- Contact info: Bottom
Packaging
Varies by product
- Resolution: 300 DPI minimum
- Color Mode: Pantone + CMYK
- Finish: Matte or gloss coating
- Sustainability: Recyclable materials
Large Format
Custom sizing
- Resolution: 150 DPI minimum
- Color Mode: CMYK
- File Format: PDF or EPS
- Viewing Distance: Consider scale
Co-Branding
Guidelines for partnering with other brands while maintaining our identity.
Core Principles
Mutual Respect
Equal prominence for both brands
Visual Balance
Harmonious logo sizing and placement
Clear Agreement
Written approval for all co-branding
Logo Hierarchy
Equal Partnership
Logos are identical in size and visual weight
Primary Lead
Tavangarx logo is larger when we lead the initiative
Supporting Role
Partner logo is larger when they lead the project
Restrictions
No Logo Modification
Never alter colors, proportions, or design of either logo
No Endorsement Implied
Co-branding doesn't imply endorsement without agreement
No Logo Merging
Never combine or integrate logos into a single mark
No Third-Party Use
Co-branded assets cannot be shared with other partners
Approval Process
Submit Request
Partner submits co-branding proposal
Brand Review
Our team reviews within 5 business days
Revisions
Adjustments made if necessary
Final Approval
Written approval provided
Brand Applications
Our brand identity extends across a range of touchpoints and formats.
Digital Product
Web and mobile applications
Marketing Collateral
Brochures, flyers, presentations
Merchandise
Branded apparel and products
Environmental Graphics
Signage, wayfinding, murals
Events & Experiences
Conferences, trade shows, activations
Partnerships
Co-branded collaborations
Legal
Protecting our brand assets ensures consistent representation worldwide.
Protected Elements
Trademark Protection
Logo, wordmark, and brand name are registered trademarks
Copyright
All brand materials are protected under copyright law
Usage Permissions
Internal Use
Employees may use brand assets for official company materials
Approved Partners
Partners with signed agreements may use specific approved assets
Commercial Use
Third parties may not use brand assets for commercial purposes without written permission
Modifications
Altering, recreating, or deriving new assets from brand elements is prohibited